About us
We are Food Passion.
Your Food & Beverages Success Partner.
A creative team of Consultants, Concept Creators, Chefs and Operation specialists ready to help you create, manage or elevate your business.
Our Heroes

Ebraheem Hashem, CEO
Founder and chief visionary, Ebraheem is the driving force behind the company. He loves to keep his hands full by participating in the development of the menus, marketing, and customer experience strategies.

Hakim Bagabas, Ex Chef
Our team is passionate about culinary challenges. With years of experience in the food industry, our Executive Chef has helped us become one of the best Food and Beverage innovators in Saudi Arabia.