Brands
Our Restaurant and Café Brands
Yaza
Yaza is a refined Saudi–international fusion restaurant that blends regional flavours with global techniques. Led by Chef Hakim Bagabas and Restaurateur Ebraheem Hashem, it elevates Saudi heritage through fire-driven cooking, modern presentation, and innovative pairings, creating a distinctive dining experience recognized by the Michelin Guide.
Brioché
Brioché is a contemporary breakfast and brunch eatery built on artisan baking, fresh ingredients, and creative comfort dishes. Known for its warm, stylish atmosphere, Brioché also offers premium catering services, delivering elegant, high-quality modern breakfast, lunch and dinner catering menus for homes, offices, and special events.
Bow By Brioché
Bow by Brioché is a fire-driven grill house inspired by medieval energy. It delivers bold burgers, steaks, and comfort dishes cooked over wood flame, offering rich flavours and a dramatic dining experience that’s indulgent yet accessible.
Super Potato
Super Potato reimagines the humble potato with inventive toppings, colourful flavours, and playful combinations. It offers modern comfort food that’s casual, satisfying, and fun — turning a simple ingredient into a creative and memorable experience. Available in events cart, food truck and catering services
Mudakhan
Mudakhan is a smokehouse concept specialising in slow-smoked meats, led by pitmaster Mohammed Munshi and Ebraheem Hashem. From whole lamb shoulder to curated grill boxes, Mudakhan focuses on deep flavour, sharing-style portions, and comforting smoked dishes available for dine-in, delivery, and events
Bunrise
Bunrise is a dessert concept built around soft, freshly baked buns filled with rich, indulgent flavours. Playful, youthful, and delivery-friendly, it transforms everyday sweet cravings into comforting, memorable treats.
Brioche Bakery
Brioche Bakery produces artisan breads, pastries, and viennoiserie made fresh daily. Combining traditional techniques with modern consistency, it supplies both retail and restaurants with high-quality baked goods that embody craftsmanship and reliability.
Youche
Youche is Food Passion’s value-focused bakery line, offering everyday breads, buns, rolls, and essentials for economic supermarkets. Designed for affordability without compromising basic quality, Youche supports families and retailers with reliable, mass-market baked products produced efficiently through Brioche Bakery’s expertise.
Catering & Cloud Brands
Bespoke Catering Service
Food Passion’s bespoke catering service delivers tailored culinary experiences for homes, offices, and high-end events. With chef-crafted menus, professional execution, and flexible formats, it offers premium food solutions ranging from intimate gatherings to large corporate functions, built on quality, creativity, and reliability.
Su
Su is a dessert cloud brand specializing in tiramisu crafted in contemporary flavours and modern presentations. Designed for both B2C and B2B needs, Su delivers high-quality, creatively packaged tiramisu that suits home orders, cafés, restaurants, events, and corporate gifting.
Be By Brioche
Be by Brioche is a youthful, café-driven concept centered on French toast, specialty coffee, and playful brunch items. Designed for a social, modern crowd, it blends creativity, colour, and comfort to offer an energetic, stylish breakfast and brunch experience.